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Hi, I am Asier Olea

I am a UX/UI Designer
focused on SaaS products,
B2B workflows & design systems.
 

2

1 SOFI (Social Fitness)

From Vision to MVP: Design a Sports Community Platform

UX Design | UI Design​

​At SOFI I defined the product vision and led the end-to-end design process delivering the platform’s first MVP.

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Key impact: Successful MVP validation.

2 SKinTheory

UX Research & Feature Design for Skincare App

UX Design | UI Design​

​Conducted UX research to identify opportunities for new features, designed an improved onboarding process, and introduced gamification elements to increase user retention.

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Key impact: Expanded feature set, +56% user base growth.

3 Bedexchange

Complete Redesign of Bedexchange Platform

UX Design | UX Research | UI Design

Redesigned Bedexchange end-to-end — from onboarding, registration, and profiles to a new design system and visual identity — improving accessibility for activists and hosts.

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Key impact: 96% user engagement, +25% registered users, registration under 1 minute.

4 Ticketswap

Mockup presentation Ticketswap redesign

Native Mobile App Redesign

UI Design | UX Design

Redesigned UI and restructured information architecture for improved navigation and usability.

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Key impact: Modernized UI concept and streamlined navigation.

About me

I’m a UX/UI Designer with experience turning early-stage ideas into real digital products.

 

I focus on building design systems that scale and making complex workflows simple and easy to use.

 

I enjoy working side by side with founders, developers and stakeholders to connect user needs with business goals.

 

My projects range from SaaS dashboards to mobile apps and web platforms, always guided by user research, testing and a clear, accessible design approach that drives results.

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Contact

Berlin (Germany)

asiermallaviabarrenaolea@gmail.com

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© 2025 Created by Asier Mallaviabarrena Olea

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