Ticketswap
The challenge was to redesign several screens of the Ticketswap app. TicketSwap offers a safe, convenient, and fair platform for buying and selling tickets to concerts, festivals, sports events, theater productions, and day trips, making it a preferred choice for users worldwide. Based on previous usage, the aim is to enhance its visual appeal.
Project Summary
Role - UX / UI Design
Location - On Site
Team - Individual project
Design Tools - Figma
Timeline - 1 Week (July 2022)
Stakeholders - Ironhack Design Project
Opportunities for improvement: Overview of the previous experience
Building on the previous app design, the following areas have been identified for aesthetic refinement and improvement:
#1 Logo
Taking into account color psychology, the Ticketswap logo utilizes blue and white, colors known to evoke serenity and commonly employed in industries such as technology, healthcare, and finance due to their associations with professionalism and reliability. To enhance modernity and sophistication, the design could incorporate violet and navy blue, hues more closely associated with creativity, artistry, and elegance.
Appearance of the Ticketswap app logo.
#2 Homepage
The home page presents several areas for improvement. While the design is clean and simple, the color palette feels overly cool, which lacks the vibrant atmosphere typically associated with an events app. The design could benefit from evoking emotions such as:
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Joy
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Excitement
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Freedom
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Community
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Vibrancy
Additionally, the event card would benefit from a more dynamic color scheme to enhance contrast and readability, making event details more accessible.
Appearance of the homepage.
#3 Discover event overview
When tapping on 'Discover Events,' various events are displayed as simple icons, each showing the event date, name, and location. Incorporating images for each event could significantly increase user interest.
Appearance of the discover event screen.
#4 Categories
When tapping on 'Categories,' users are presented with various event categories, each represented by a simple icon and name. Incorporating category cards with images for each category could greatly enhance the visual appeal and overall enjoyment of the user experience.
Appearance of the categories screen.
#5 Event & tickets overview
When accessing event details and available tickets, information about already sold tickets is irrelevant for users looking to buy or sell a ticket.
Event and tickets overview.
#6 Ticket purchase
When choosing a ticket to purchase, information about tickets that have already been sold by the seller is not relevant to the user.
Ticket purchase overview.
Solution 1: Logo
Violet and navy blue were chosen as the primary colors of the Ticketswap logo to convey modernity and sophistication, based on their associations with creativity, art and refinement. These shades create a balanced expression of contemporary style, dynamism and elegance best suited for an event ticket exchange application.
App intro sequence with new logo.
Why are we doing this?
#1 Improve the app's visual appearance
By adding vibrant colors and images, the app now feels more inviting and enjoyable, creating excitement as users browse for tickets.
The images also serve a practical purpose, giving users quick visual cues to identify events and connect emotionally. The new colors and dynamic design add energy that aligns with the ticket buying/selling experience. This refreshed look is clear, joyful, easy to navigate, and visually appealing.
#2 Eliminate irrelevant information for the user
Removing irrelevant information, such as tickets that have already been sold for an event or by a specific seller, helps keep the app focused and user-friendly. This streamlining ensures that only available options are shown, making it faster and easier for users to buy or sell tickets without distractions.